About The Brand
About The Brand
Amaayaa, born in 2019, emerged with a distinctive vision in the realm of Indian fashion. Our raison d'รชtre is to bridge the gap between meticulously designed, well-crafted Indian attire and affordabilityโa rare fusion that defines our brand. We're driven by the desire to offer not only aesthetic excellence in design, fabric, cut, and workmanship but to do so at a reasonable price point, making it accessible to a broader audience.
Beyond the realm of aesthetics, inclusivity is a guiding principle for us. We're committed to creating silhouettes that celebrate diversity, catering to every body type. In our world, the idea of a 'perfect' body is transcended because we firmly believe that beauty is inherently diverse and exists in all shapes and sizes.
Our philosophy extends beyond the immediate trends; we are season-fluid. The ebb and flow of fashion trends do not dictate the course of our collections. Instead, we view fashion as a canvas for expressing one's state of mind, allowing each piece to tell a unique story.
At the heart of our brand is a hope that each garment becomes a cherished piece, a timeless addition to our clients' wardrobes. We aspire for our creations to transcend generations, passed down from one to another, creating a legacy of style and substance.
WHY US
WHY US
Slow Fashion
Embracing slow fashion is like savoring a delicacy โeach piece is crafted with intention, care, and a commitment to sustainability. It's a movement away from the fast-paced churn of trends, focusing instead on timeless designs and quality craftsmanship.
Handmade with love
"Handmade with love" carries a beautiful sentiment. It goes beyond the creation of garments; it's a promise of craftsmanship infused with care and passion. Each stitch becomes a testament to the dedication and personal touch invested in the creation process. It's a unique and heartfelt way to connect with your customers, offering them not just clothing but a piece of art crafted with love and attention to detail.
Made to order
Creating a "made to order" system for a fashion pret line is a brilliant way to blend style with sustainability. It adds a personalized touch to the shopping experience, ensuring that each garment is crafted with care and intention. This approach not only reduces waste but also reflects a conscious effort to align fashion with environmental responsibility.
Zero waste
Our commitment to sustainability is true! Making products only when an order is received is a thoughtful approach that not only minimizes excess inventory but also contributes to reducing the environmental impact of consumerism. It's a responsible and mindful practice that aligns with a greater awareness of our ecological footprint.
Body Positive
"Gorgeous comes in all shapes and sizes" is such a powerful statement, and your commitment to ensuring that everyone finds something that resonates with them is truly commendable. The personal touch of encouraging customers to reach out via email shows a genuine dedication to meeting individual needs. It's not just about fashion; it's about making everyone feel seen, valued, and beautiful.
Meet The Designer
Shhama's perspective on Indian pret garments is a breath of fresh air, a vibrant fusion of fun colors and innovative embroidery seamlessly intertwined with classic, timeless elements. Her collections resonate with the spirit of the contemporary Indian womanโsomeone who cherishes traditional ensembles yet embraces the lightness of her freedom.
In her journey, Shhama embodies the belief that the extraordinary is within reach when passion converges with purpose. As a multifaceted individualโmother, friend, designer, and entrepreneurโher canvas is expansive, and each stroke is a vivid reflection of boundless passion and unwavering commitment. This narrative paints a picture of a creative journey that marries heritage with modernity, resulting in garments that speak to both tradition and the spirit of liberation.
Meet The Team
Sufiyaan Ansari
Master
Abdul Ansari
Tailor
Shafiq Bhai
Head Karigar
Tipu
Karigar
